Build an Audio Strategy for Your Publication
Audio gives publishers another way to present their journalism. This collection helps you explore where audio fits, how editorial work changes and what to consider about listening habits, formats and access. Choose a topic below to find the relevant articles and research.
Audio Strategy and Newsroom Readiness
Explore the decisions involved in introducing audio and organizing the workflow behind it.
-
Text to speech for publishers. Orchestration wins.
Explore the role of a control layer between a publishing workflow and text-to-speech providers.
-
Don’t bet audio on one vendor. Own the layer.
Consider the operational risks of relying on one AI voice provider.
-
5 Questions About Text-to-Speech Each Publisher Should Ask
Review five questions about voice quality, audience engagement and adopting audio.
-
Big AI Vendors Give Publishers Generic Models — Not Newsroom Workflow Tools
Explore the difference between a general AI model and the tools a newsroom needs to publish.
-
The Publisher Readiness Framework: What Determines If a Media Brand Is Ready for Audio
Consider whether your publication and editorial operation are ready to introduce audio.
-
What Publishers Lose Without an AI Audio Workflow
Explore the business case for adding an audio workflow to a publication.
One Story, Multiple Formats
Explore how one story can support different formats and reader needs.
-
Liquid Content: What It Is, Why It Matters, and What the Data Says
Start with the definition of liquid content and its relevance to publishing.
-
Content as a Flow, Not an Artifact: The Liquid Content Revolution in Publishing
Explore the idea of treating editorial content as reusable material rather than a fixed output.
-
Liquid Content: The Broadcast Model Publishers Have Been Waiting For
Consider how audio broadcasting fits into the liquid content model.
-
Liquid Content: The Operating Model That Lets One Article Reach Every Format
Explore an operating model for taking one article into several formats.
-
The Future of Publisher Product Is a Flow of Formats Around One Story
Consider how a publisher’s product can bring different formats together around one story.
-
Why Manual Content Repurposing Is a Dead End for Editorial Teams
Explore the limitations of manual content repurposing for editorial teams.
-
Why Publishers Are Stuck in Format-First Thinking (And How to Fix It)
Consider a planning approach that starts with reader needs rather than a preferred format.
Attention, Reading and Listening
Review perspectives and research on audience attention, listening and engagement.
-
Your competitor isn’t a paper. It’s the feed.
Explore how news publishers compete for attention alongside social feeds.
-
Forty-seven seconds. Four-minute listens. Five levers.
Consider five aspects of the audio article listening experience.
-
5 Studies That Explain the Changing News Readership Behavior
Review five studies discussed in relation to changing news readership.
-
Attention Economy: Why Readers Scroll Past Your Articles
Explore the attention economy and why readers move past articles.
-
Audio in Publishing: The Numbers Behind the Revolution
Review the audio publishing figures and industry examples discussed in this article.
-
Audio Is Not an Accessibility Feature — It's a Primary Behavior
Consider listening as an everyday way to consume content.
-
Audio That Keeps: Why Publishers Need to Think Beyond the Novelty Effect
Explore the role of repeat listening in a publisher’s audio offer.
-
How We Read the News: From Saturday Mornings with Magazines to Endless Scrolls
Follow a perspective on how news consumption has changed from print to mobile feeds.
-
The Reading Crisis Is an Attention Crisis — and News Publishers Are Next
Explore the relationship between reading habits and audience attention.
-
Why Audio Is Not a Supplement — It's a Separate Distribution Layer
Consider audio as a distribution channel with its own listening situations.
Audio Marketing, Podcasts and Audiobooks
Explore different audio formats and the publishing situations they serve.
-
Audio Content Marketing: The trend that will rule the future
Explore the uses of audio content in marketing and publishing.
-
4 reasons why audiobook voice actors will be replaced by AI voices (in 3-5 years)
Read an argument about AI audiobook narration and the predictions made at publication.
-
Everything you need to know about Audiobooks in 2022
Read a 2022 overview of audiobook audiences, genres, listening habits and market figures.
-
How to convert an article into a podcast? The Definitive Publisher's Guide:
Follow an existing publisher’s guide to converting an article into a podcast.
-
Podcasting in 2025: Why Publishers Can't Afford to Ignore the Audio Shift
Explore the 2025 perspective on podcasting and the shift towards audio in publishing.
-
The Podcast Revolution: A Data-Driven Deep Dive into the Audio Transformation Reshaping Media
Review the podcast market data and examples discussed in this article.
-
The Quiet Revolution: How Leading Publishers Are Turning Articles into AI Podcasts
Explore examples of publishers turning articles into AI podcasts.
Audio and Accessibility
Explore how listening options support access to content and where their limits lie.
-
Can I make my website more accessible with the help of audio? (The European Accessibility Act in 2022)
Read a 2022 discussion of audio and website accessibility.
-
The Accessibility Gap in Text-to-Speech — and Why It Matters for the Attention Economy
Explore the limits of text-to-speech as an accessibility solution.
Explore audio for your publication
See BotTalk’s text-to-speech solution for publishers.
Explore Text-to-Speech for Publishers