Google's annual hardware event was not that big of a surprise thanks to the leaks by the company. Still there are some interesting takeaways we have for you.
Currently there is no other technology trend which spreaded as fast as the smart speaker. With the first year over 50 million users were gained. In Germany every fourth has one and 90% know what a smart speaker is.
There is no denying that the audio consumption is growing rapidly. The success of streaming services opens up new opportunities for brands and marketers.
