Amazon's fall 2020 hardware event was packed with a number of big announcements.
Currently there is no other technology trend which spreaded as fast as the smart speaker. With the first year over 50 million users were gained. In Germany every fourth has one and 90% know what a smart speaker is.
Recently BotTalk was approved by the program BAFA - INVEST!
There is no denying that the audio consumption is growing rapidly. The success of streaming services opens up new opportunities for brands and marketers.
Digital Audio Marketing has many advantages for advertisers and the greatest advantage of online audio is the precise targeting: based on location, demographics, topic, and user behaviour brands can now reach captivated and attentive listeners who are in their specific target group.