The Future of Publisher Product Is a Flow of Formats Around One Story Google's search traffic to news sites dropped 33% globally and 38% in the United States in 2025. AI

Why Manual Content Repurposing Is a Dead End for Editorial Teams The math doesn't add up. And it never will. Here's a number that should keep every publishing executive

There is a story that the publishing industry keeps telling itself about audio: it's a tool for the visually impaired, for commuters stuck in traffic, for people too busy to read.

The Real Story Audio Tells Publishers When Zetland — the Danish digital news publisher — first added an audio button to their articles in 2016, they expected maybe 10-20% of readers to use it. Within

The numbers are in, and they tell a clear story. Podcasting isn't a niche format anymore — it's a global media habit that's reshaping how audiences consume news,