Slush 2026 · Helsinki · The Pitch
Journalism is dead.
You are the problem.
Where audio for publishers is heading, and why the control layer wins. Andrey Esaulov, founder & CEO of BotTalk — recorded for the Slush 2026 stage.
The Real Problem
Publishing is dead.
The attention economy
already won.
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Per day on the phone
8 hrs
Average mobile screen time. Work. Leisure. News. Everything between. None of it yours.
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Daily phone pickups
140×
A new context. A new feed. A new chance to lose the reader. Every six waking minutes.
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Attention before the swipe
43 sec
The window a story has to hook the reader. One sentence. One headline. Gone.
If the pitch lands
Talk to Andrey.
No deck. No slides. Your CMS, your audience, your editorial voice. Thirty minutes. One call. Slush follow-ups get priority.