Case studies · Newsrooms in production · 2026
Different newsrooms.
Different fights.
One operating layer.
Each newsroom brings a different problem — retention, scale, revenue, voice quality, time-to-launch. The plays they ran are below. The control layer underneath is the same.
The case studies
Pick the play that's closest to yours.
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Print, retired.
Voices, cloned.
Subscribers, kept.When Germany's taz ended its weekday print edition, custom voice clones of its own journalists became one of the strongest reasons subscribers stayed.
- 90% subscribers retained
- +10% above best-case
- 2 custom journalist voices
- ~1-month build
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24 titles.
Two languages.
Three weeks.Tamedia put editorial-grade audio behind the paywall across its German and French Swiss portfolio — without rebuilding a single CMS.
- 24 titles live
- ~40% past two minutes
- ~6% player click-through
- POC → prod in 3 weeks
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Austrian voice.
Accessibility deadline.
Live by late 2025.heute.at had to ship editorial audio for accessibility compliance — and to an Austrian audience that would not accept a German-accented voice. BotTalk delivered both.
- Live since late 2025
- Austrian voice · plug-and-play
- Predictable pricing
- OE24 network
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278K readers.
75% accept the ad.
One line of code.Mopo embedded BotTalk's audio-advertising platform into its CMS — and turned a declining print-ad line into a growing audio one.
- 10% reader → listener
- 75% in-audio ad accept
- $6–30 CPM
- Single-line CMS embed
Run a play in your newsroom
Talk to Andrey.
No deck. No pitch. Your CMS, your audience, your editorial voice. Thirty minutes. One call.