Case Study

Transforming Tamedia’s Digital Landscape with BotTalk

Tamedia is a major player in the Swiss media industry, with a strong legacy and a rich portfolio of publications in both German and French.

Our collaboration with BotTalk has been extremely positive. The rapid deployment and impressive engagement metrics during the POC were beyond our expectations. The support team’s proactive approach in resolving technical issues was exemplary. Expanding BotTalk to our other newspapers was an easy decision, and the premium content feature has added significant value for our subscribers.

Pascal Vanz,
Product Manager Web/App at Tamedia

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In response to the rapid shift in digital habits, Tamedia is fully committed to digital innovation — aiming to strengthen its online presence, create engaging user experiences, and accelerate subscription growth.

Challenges

  • Boosting subscriptions and reducing churn: Make premium content more engaging to convert and retain users.
  • Keeping pace with fast digital change: Adopt agile solutions to remain competitive.
  • Enhancing user engagement: Increase clicks, listen-through rates, and time spent on digital content.

Solution

BotTalk enabled Tamedia to transform its digital offering with ease.

  • Seamless Integration. With smooth integration into both the CMS and paywall system, the solution improved the user experience without disruption.
  • Multilingual, scalable, and quick to deploy. It allowed Tamedia to roll out premium audio content across 12 publications.
  • User engagment: Increased, so did the perceived value of the subscription.

Implementation

From the first technical discussions, the process proved efficient and straightforward. Full deployment was completed in just 3 weeks, with specific optimizations to ensure top performance and compatibility with Tamedia’s infrastructure.

Results

  • Seamless integration: 12 titles (German & French). Fast, scalable deployment across multiple languages
  • High Engagement Rates: ~40% of users who clicked listened for more than 2 minutes, ~6% click-through rate on the audio player.
  • Improved retention and conversions: Premium audio content gated behind paywall for subscribers.

Tamedia turned its articles into premium audio. Why not you?

Download the full case study to learn more about: The 30-day proof of concept on one of Tamedia’s flagship titles, the technical implementation process, the impact on engagement and subscriptions, and what’s next for Tamedia and BotTalk.